More than 20 companies from the clothing sector are currently partners of the international Demand Alliance of Cotton made in Africa. Their reasons for joining the initiative vary widely, ranging from the good quality of African cotton to the idea of sustainability, to an authenticity bonus for their products.
Cotton made in Africa works on the principles of a social business. That means the initiative operates in accordance with sound business methods, except that is it does not aim to maximise the profits of individuals, but rather to improve the conditions of life of a large number of African cotton farmers ...