Established in 1949 in Germany, the Otto Group is a globally operating retail and services group with approx. 50,000 employees. The Group’s 123 main companies do business in 20 European, North American and Asian countries and are active in the three segments of Multichannel Retail, Financial Services and Service. Otto Group is the world’s largest online retailer of fashion and lifestyle products, the global no. 2 after Amazon and the undisputed no. 1 in Germany. Catalogue mail-order, e-commerce and over-the-counter retail form the three pillars of the Otto Group’s Multichannel Retail activities. Its global business activities, numerous strategic partners and joint ventures give the Otto Group excellent opportunities to transfer know-how and to exploit synergy potential. At the same time, Group companies enjoy a high degree of individual responsibility which guarantees flexibility, proximity to the customer and an optimal approach to customer target groups in the respective international markets.
In terms of sustainability OTTO is an important player in the otto group. Starting in March 2013 OTTO is now communicating its sustainability goals under the new campaign
INITIATIVE ZUKUNFT. Among these sustainability goals is the commitment to convert the whole of its own cotton ranges to cotton cultivated under sustainable conditions. Cotton made in Africa therefore plays an important role for OTTO and the whole otto group.