More than 20 companies from the clothing sector are currently partners of the international Demand Alliance of Cotton made in Africa. Their reasons for joining the initiative vary widely, ranging from the good quality of African cotton to the idea of sustainability, to an authenticity bonus for their products.
African cotton is almost exclusively grown by smallholder farmers, using sustainable growing methods with harmony between agriculture, the natural environment and human beings. About 8% of the cotton traded in the world market is harvested in Sub-Saharan Africa. In Africa cotton is almost exclusively grown by smallholder farmers, and there are only very few large plantations.