Cotton made in Africa Top

Kehinde WileyWhy do you design outfits in CmiA?

“For us as artists, self-realisation has always been an important part of our work. But I think it is possible to achieve self-realisation in any field of activity. My cooperation with PUMA for the PUMA Africa Lifestyle Collection 2010, produced from sustainable cotton from the Cotton made in Africa programme, gives me the opportunity to contribute to the success of an initiative which helps many people to achieve self-realisation in their work, by conducting trade for a better future.”

CmiA label
CmiA graphic

Albert Watson: Visions feat. Cotton made in AfricaThe exhibition and the project behind it

This exceptional collaboration with fashion and commercial photographer Albert Watson will provide insight into the cotton farmers' worlds and transport a better awareness of CmiA's work.

The photos will illustrate the initiative's goal to improve social conditions in the smallholder farmers’ lives without visual stereotypes. The aim is in contrast to show a new image of African living environments – through the eyes of Albert Watson. In addition to the cotton harvest, that was underway during the journey, Watson has also visited traditional markets and a regional king in Benin to get an impression of the diversity of life in Benin and its people.

African cottonIn demand worldwide

African cotton is almost exclusively grown by smallholder farmers, using sustainable growing methods with harmony between agriculture, the natural environment and human beings. About 8% of the cotton traded in the world market is harvested in Sub-Saharan Africa. In Africa cotton is almost exclusively grown by smallholder farmers, and there are only very few large plantations. ...