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What to look for when buying cotton How to recognise Cotton made in Africa

Many retailers mark those garments whose purchase supports the Cotton made in Africa initiative with woven label and a large tag. The woven labels show the Cotton made in Africa logo, where the white cotton bloom with the burgundy red background is easy to recognise. The “Cotton made in Africa” wordmark also makes sure there can be no confusion with other logos.

Alongside the label on the inside of the garments, there are also tags with additional information on the outside of each garment, attached with a cotton thread. The paper tags have various motifs printed on them, but all of them also include the Cotton made in Africa logo.

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Change your cotton

Change your cottonFuture trends and a vision for a sustainable cotton industry

To raise awareness about the role and importance of sustainably produced cotton – today and in future – is the objective of the Initiatives for Sustainable Cotton (ISC).

The Aid by Trade Foundation with Cotton Made in Africa, TransFair e.V. (Fairtrade Germany) with fairtrade-certified cotton, and stakeholders active for organic cotton, are taking a share to foster the issue of sustainable cotton in the general public. In this context, the Initiatives for Sustainable Cotton currently aim to effectively promote the common topic in the fashion sector, the textile industry, among politicians and consumers.

Areas for action along the life cycle of cotton already have been identified, now it is time to develop and implement specific steps and timelines in cooperation with the cotton industry stakeholders.
Additionally to the report “The Future of Cotton – Future trends and a vision for a sustainable cotton industry”, the full version of the Cotton Futures Scenarios and a Workshop Toolkit to practically work with the scenarios and vision form important outputs of the project. All documents can be downloaded here.

The interest and willingness for cooperation of the cotton sector with respect to our project are reason enough for the Initiatives for Sustainable Cotton to step down the road to realize the vision and to further involve the stakeholders in this process.  

Harry Cotton, cotton expert, comments the campaign on Youtube.

Albert Watson: Visions feat. Cotton made in AfricaThe exhibition and the project behind it

This exceptional collaboration with fashion and commercial photographer Albert Watson will provide insight into the cotton farmers' worlds and transport a better awareness of CmiA's work.

The photos will illustrate the initiative's goal to improve social conditions in the smallholder farmers’ lives without visual stereotypes. The aim is in contrast to show a new image of African living environments – through the eyes of Albert Watson. In addition to the cotton harvest, that was underway during the journey, Watson has also visited traditional markets and a regional king in Benin to get an impression of the diversity of life in Benin and its people.

African cottonIn demand worldwide

African cotton is almost exclusively grown by smallholder farmers, using sustainable growing methods with harmony between agriculture, the natural environment and human beings. About 8% of the cotton traded in the world market is harvested in Sub-Saharan Africa. In Africa cotton is almost exclusively grown by smallholder farmers, and there are only very few large plantations. ...