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Why do you support CmiA?Statements by business managers
More than 20 companies from the clothing sector are currently partners of the international Demand Alliance of Cotton made in Africa. Their reasons for joining the initiative vary widely, ranging from the good quality of African cotton to the idea of sustainability, to an authenticity bonus for their products.
Otto Group
“The Cotton made in Africa project launched by Dr. Michael Otto once more made him a trail blazer for a sustainability success story. This project achieved very high acceptance levels and dissemination in the clothing market within a short period. Many of the companies in the Otto Group include CmiA garments in their product range, and will considerably expand this in the coming business years.”
Andreas Streubig, Head of Corporate Responsibility, Otto Group
S.Oliver
“Cooperation with Cotton made in Africa enables us to support Africa and at the same time to increase resources there. What we particularly like about this project is that the cotton farmers get targeted support, and it builds up Africa’s position as a player in the world market.”
Hans-Peter Hiemer, Management Global Sourcing & Logistics
Tom Tailor
“We want to buy cotton in good quality, at reasonable prices. At the same time, we want to work with success in an emerging continent, and to support development of the African economy. That is why we are involved in Cotton made in Africa.”
Christoph Rosa, CPO – Head of Product Development, Purchasing and Licences at TOM TAILOR Holding AG
Puma
“The use of African cotton makes our Africa collections even more authentic, and thus more desirable. At the same time our support for Cotton made in Africa is a contribution to improvement in the quality of life of many African smallholder farmers, and to implementation of ecological standards in Africa.”
Jochen Zeitz, PUMA AG
Albert Watson: Visions feat. Cotton made in AfricaThe exhibition and the project behind it
This exceptional collaboration with fashion and commercial photographer Albert Watson will provide insight into the cotton farmers' worlds and transport a better awareness of CmiA's work.The photos will illustrate the initiative's goal to improve social conditions in the smallholder farmers’ lives without visual stereotypes. The aim is in contrast to show a new image of African living environments – through the eyes of Albert Watson. In addition to the cotton harvest, that was underway during the journey, Watson has also visited traditional markets and a regional king in Benin to get an impression of the diversity of life in Benin and its people.
