02.12.2011CmiA is part of C&A’s Social Media Christmas Campaign "The €500,000 Happiness Giveaway"

Since October 2011 C&A has been part of the CmiA initiative's international Demand Alliance. In 2012 the Düsseldorf and Brussels-based fashion company plans to take up 1,000 tonnes of sustainably produced African cotton for its textile products. Now CmiA and C&A are also collaborating in the field of social media.

C&A Europe will support the "terre des hommes", "Mercy Corps" and "Cotton made in Africa" organizations in the period between December 1st and early January 2012 ​​with a sum of 500,000 €. But the fashion company will not be deciding the amount each organization will get; they are letting users and fans of country-specific C&A Facebook pages across Europe decide by visiting and selecting their favorite organization at http://www.facebook.com/ca.

This campaign aims to raise awareness of various charitable projects by actively including social media networks. This social media effort is part of a much wider annual donation campaign that C&A Europe invests heavily in on a European, national and local level

Besides CmiA these two participants are also participants of the campaign:

terre des hommes: Among other fields of activity, the child protection organization focuses on developing school and educational projects in various countries. One of their long-term projects in collaboration with C&A is the Salesians of Don Bosco, a construction and operation vocational education center in the Indian textile town of Tirupur.

Mercy Corps: Its mission is to reduce suffering, poverty and oppression in the world, and to help people build secure, productive and just communities. Mercy Corps tries to provide aid and support to help people to help themselves through its various projects, such as the aid to earthquake victims in Haiti.