Demand alliance

PDF

Establishment of a demand alliance for African cotton

Cotton made in Africa has to struggle with home-made problems such as the large productivity differences and inappropriate use of agro-chemicals. In addition, the incomes of small farmers and their traders are dependent on the world market, and its conditions are currently not favourable for combating poverty - world market prices for cotton have dropped sharply in recent times. African cotton is also suffering from subsidised over-supply from the United States - US cotton gets government subsidies of four billion dollars a year.

Increased demand for African cotton by large retailers in the industrialised countries, and a more efficient and transparent international value chain, could play a key role in creating an appropriate market position for this high-quality raw material from the "black continent", and thus achieving the project goals set out above.

If the retail organisations involved in the project increase their demand for sustainably grown cotton, these companies can have an impact on production conditions and on the social and economic situation of the farmers. So targeted demand for Cotton made in Africa helps to correct the difficult social situation and environmental damage in the growing regions, and at the same time it helps the economic development of the respective country.

	1888 Mills
	Anson's
	APART
	Baur
	Bodet & Horst
	Celio
	Edgars (South Africa)
	El Corte Inglés
	Engelhorn
	Ernsting's family
	f.a.n. Frankenstolz Schlafkomfort
	Frankonia
	Heine
	Hirmer
	H.I.S. Jeans
	Jefferson GmbH
	Mattes & Ammann
	Mustang Jeans
	MONKS (Belgium)
	OTTO
	Peek&Cloppenburg
	PKZ
	PUMA
	QVC
	REWE GROUP
	Schwab
	s.Oliver
	Tchibo
	Tisseray & Cie.
	Tom Tailor
	3suisses
	Witt Weiden